You Are More Than Your Job Title

"So, what do you do?"

How often have you been asked THIS question when meeting new people or at networking events?

This is one of the most commonly asked questions, and you probably give the same answer that most people do - your job title or the company that you work for.

But you are SO much more than your job title!

Let’s change the standard way of answering the ‘what do you do’ question - to promote your amazing personal brand instead. This is also known as a personal elevator pitch.

Your personal brand is your uniqueness - what makes you uniquely YOU. Your strengths, experience, passions. It is also what you want to be known for and where you want to go in your career and life.

The benefits of creating your own personal brand statement:

- It is the perfect opportunity to describe and promote what you WANT to be known for - not just limited to a company or title. [Most people won’t even know what your job title means….!]

- It is a far more interesting and memorable way to answer this question when meeting new people, and can spark a fantastic conversation instead of an awkward one.

- The value you have will be more easily understood by the person you are meeting and they can relate this to THEIR role/company/colleagues/friends/family. This could then to lead to opportunities, referrals, new jobs or more for YOU.


How do you create your personal brand statement? There are 3 simple steps:

- Get clear on your strengths, experience and what you are passionate about. Brainstorm, use online surveys and ask trusted family/friends/colleagues for their feedback.

- Define what value you bring within your role - what problem/s do you solve for other people.

- What are your future goals or opportunities that you are keen to explore? How could the person you are meeting help YOU?



"So, what do you do?"

Original answer : I'm a Personal Assistant for an Executive Director at XXXX company.

Personal Branding statement : I have over 10 years experience in executive assistance and am an expert in international travel and meeting planning. I add value to my executive directors through ensuring they are organised and on time to achieve their business goals and strategies. I am passionate about working with people and am keen to find an opportunity to move into a leadership role.

Much better!

Create your elevator pitch and practise saying it - it should sound natural and not scripted. It should be around 60 seconds to a maximum of 2 minutes.

You can also tailor it depending on who you are meeting or which situation you are in.

I encourage you now to create your own personal brand elevator pitch - and stop answering ‘what do you do’ with just a job title. Because you are beautifully SO much more than that!